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Google Ads budget calculator

Put in a monthly budget and see what it buys: clicks, enquiries, customers and return, in rupees for India or dirhams for the UAE. Typical costs per click come from real search data, and every assumption is yours to change.

Sets a typical cost per click for that industry. You can still change it below.

Sets a typical cost per click for that industry. You can still change it below.

What that budget buys each month

Clicks
833
Enquiries
42
Customers
10.4
Cost per enquiry
₹600
Cost per customer
₹2,400
Revenue
₹312,500
Return on ad spend
12.5×

Below ₹15,000 a month, most Indian campaigns get too few clicks to learn what works.Below AED 3,000 a month, most UAE campaigns get too few clicks to learn what works. Read our Google Ads budget guide

The conversion and close rates are starting assumptions, not promises. Replace them with your own numbers once your campaign has a month of data.

A real campaign, for comparison

Sri Lakshmi Caterers in Bangalore, over 14 months of Google Ads and SEO: ₹6.3 lakh total spend, 1,000+ tracked enquiries, 292 confirmed orders and ₹88.3 lakh in bookings. Across both channels that is about ₹630 per enquiry and a 29% close rate.

Read the full ledger Read our Google Ads budget guide

Questions about Google Ads budgets

For most local businesses, from about ₹15,000 a month. Our caterer case study ran on ₹19,000–29,000 of ad spend a month. Below that, a campaign gets too few clicks to learn what works.

Clicks cost several times more than in India. In our data a typical Dubai search costs from about AED 9 a click for salons to AED 68 for web development. Plan from AED 3,000 a month for a single-location business.

It depends on what a customer is worth. If a ₹30,000 order comes from four enquiries, anything under ₹7,500 per enquiry still pays. Work out your own break-even with the order value and close rate above.

It is arithmetic on your assumptions. The costs per click are real averages, but your conversion and close rates decide the result, so measure them from your own campaign and come back with the real numbers.

Industry costs per click: Ubersuggest averages for a typical search in each market, October 2026, converted at ₹85 and AED 3.6725 per US dollar. Your real cost depends on your keywords, ad quality and competition.

Want us to run the numbers for your business?

Send us your budget and what a customer is worth. We will tell you honestly whether Google Ads makes sense for you yet.

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